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OFFICE DÜSSELDORF

VIVALU GmbH
Kaistr. 4
40221 Düsseldorf
Germany

T +49 211 78 17 52 0
F +49 211 78 17 52 99
contact@vivalu.com

OFFICE HAMBURG

VIVALU GmbH
Am Sandtorkai 50
20457 Hamburg
Germany

T +49 40 22 85 921 00
F +49 40 22 85 921 99
contact@vivalu.com

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The DMP is similar to a huge database to record, analyse and evaluate user data. That is used specifically to control, guide and optimize online-marketing-campaigns.

Data collection takes place with Cookie-IDs from different systems and channels that are combined and used for later target groups. The DMP can also generate 3rd Party Data as well as 1st party Onsite Data. It is also possible to connect the Advertisers CRM-System to the DMP.

This way we ensure the formation of audience-segments that can be used for optimization and modulation within the DSP.

WORLD IS PAUSED - A BEAUTIFUL DAY

The integration of VIVALU Tag Manager safes a lot of tag-administration work and at the same time it prevents campaigns from performance problems through the use of just one single container-tag.

 

The consolidation of all tags in one system prevents from data silos. Its also possible to plan the online marketing campaign more efficiently through De-duplication of conversions and attribution of media-spreads.

The statistics give an extensive overview on the transaction details concerning PostClick and PostView based touchpoints, referrer, conversion, timestamp and orderID. It is also possible to save and export individual configurable reportings as a template.

 

With the unique ID/orderID its possible to match the tracked data of the campaign with the CRM-Data. In that process the system supports with existing interfaces.