A Whole Lotta
Technology
OFFICE DÜSSELDORF
VIVALU GmbH
Fuerstenwall 70
40219 Düsseldorf
Germany
T +49 211 78 17 52 0
F +49 211 78 17 52 99
contact@vivalu.com
OFFICE HAMBURG
VIVALU GmbH
Axel-Springer-Platz 3
20355 Hamburg
Germany
T +49 40 22 85 921 00
F +49 40 22 85 921 99
contact@vivalu.com
Our highlights
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DSP
We work with several market leading demand side platforms. In this way, we ensure, also through additional specialized DSPs, the optimal targeting and target groups for the respective campaign types based on a wide variety of data sources.
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DMP
“Data driven advertising” is not possible without a powerful data management platform. In the in-house VITAG DMP we can store and segment all information and data collected within a campaign.
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VI-Tag
VI-TAG © is a “state of the art” technology association of ad serving and tracking technology, an analytics system, tag manager, attribution model and customer journey.
Technology overview
DSP
We work with several market leading demand side platforms. In this way, we ensure, also through additional specialized DSPs, the optimal targeting and target groups for the respective campaign types based on a wide variety of data sources.
DMP
“Data driven advertising” is not possible without a powerful data management platform. In the in-house VITAG DMP we can store and segment all information and data collected within a campaign.
VI-Tag
VI-TAG © is a “state of the art” technology association of ad serving and tracking technology, an analytics system, tag manager, attribution model and customer journey.
Tag Manager
Tag Manager systems help in dealing with online marketing tags and simplify the integration of 3rd party tracking on digital platforms such as Websites or web shops. The VIVALU Tag Manager is a flexible and data protection-compliant solution (GDPR) to collect, control and use data at the website level.
VI Ad-Serving
The ad serving technology integrated in VI-TAG measures ad impressions and clicks on the current campaign and also controls the displayed content to suit users or environments.
VI Tracking
With VI-TAG tracking, your campaign success can be measured directly. VI-TAG can be used independently as well as in addition to existing tracking and analytical tools for measuring ad impressions, clicks, conversions and sales. This takes into account the tracking events and cookies’ defined period of validity in advance.
VI Analytics
The analytics tools integrated in VITAG, provide important insights for advertisers and agencies and thus support the optimization process for current and future campaigns.
VI-Ad
With the VI-AD © Dynamic Template Tool we maximize the advertising effectiveness of the Display Programmatic campaigns through dynamic, optimized and even personalized ads.