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OFFICE DÜSSELDORF

VIVALU GmbH
Fuerstenwall 70
40219 Düsseldorf
Germany

T +49 211 78 17 52 0
F +49 211 78 17 52 99
contact@vivalu.com

OFFICE HAMBURG

VIVALU GmbH
Am Sandtorkai 50
20457 Hamburg
Germany

T +49 40 22 85 921 00
F +49 40 22 85 921 99
contact@vivalu.com

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Technology

DMP

“Data driven advertising” is not possible without a powerful data management platform. In the in-house VITAG DMP we can store and segment all information and data collected within a campaign.

The DMP is similar to a huge database to record, analyse and evaluate user data. That is used specifically to control, guide and optimize online-marketing-campaigns.

Data collection takes place with Cookie-IDs from different systems and channels that are combined and used for later target groups. The DMP can also generate 3rd Party Data as well as 1st party Onsite Data. It is also possible to connect the Advertisers CRM-System to the DMP.

This way we ensure the formation of audience-segments that can be used for optimization and modulation within the DSP.