Grosse Momente

With Große Momente, the campaign brought club life back into focus and reminded people what sport is truly built on. Community, commitment and the countless individuals who keep it alive every single day. At its heart, the campaign honored voluntary engagement and everyday heroes, connecting grassroots sport with the emotional power of elite competition. Personal stories of dedication and togetherness became the driving force, inviting participation from across the country. By bridging local clubs with the Olympic stage, the narrative moved naturally across social media, out of home and broadcast. Sport was not framed as a distant spectacle, but as a shared journey that begins locally and resonates nationally. Emotional storytelling, participatory social mechanics and a strong cultural mindset created genuine interaction and lasting momentum. Recognition turned into relevance. Engagement turned into impact. Große Momente became more than a campaign. It became a symbol of appreciation, connection and collective pride.