Corporate Design

For the market leader in the temporary employment sector, the task went far beyond design. It was about redefining how the brand shows up in a changing world while staying true to its grounded roots. The starting point was a complete strategic realignment.
Positioning, structure and communication were rethought to create clarity across industries, services and target groups. Complex offerings were translated into clearly defined business worlds, making the brand easier to navigate and more relevant at every touchpoint. This strategic foundation shaped a fully new corporate identity.
A redesigned logo, a refined typographic system and a reduced visual language built on clarity, balance and timelessness. Minimal in form, confident in presence.
Alongside the visual system, a new communication framework was developed.
Tone of voice, messaging and narrative now follow a clear, consistent logic across all channels. Professional, approachable and future focused. All brand assets were redesigned, standardized and digitized. From business stationery and sales materials to digital platforms and internal tools. Every element works together as part of one coherent system. Trenkwalder was not refreshed. The brand was strategically rebuilt. Modern in expression. Grounded in attitude. Built for the future.