AURA

AURA For one of the most prominent contemporary artists in Germany, AURA was conceived as more than an edition. It was created as a focused presentation of new artworks brought together in a limited edition. The campaign placed Leon Löwentraut’s works at the center and translated their energy, color and expression into a consistent experience across social media, digital platforms and selected print titles. Not to explain the artworks, but to give the edition space, presence and cultural context. Social media formed the emotional core of the launch, offering direct access to the artworks, the creative process and the atmosphere surrounding the edition. Digital formats extended the narrative, while placements in leading publications such as Handelsblatt and Die Zeit positioned the works and the edition within a broader cultural landscape. Art, edition and audience came together seamlessly. The artworks felt immediate, relevant and unmistakably present across channels. AURA was not announced. It arrived.