Sparkasse

Eure Trainer gesucht

With Eure Trainer gesucht, a nationwide platform for appreciation was created. The campaign put volunteer coaches across Germany at the center, celebrating those who invest time, energy and passion week after week. Developed end to end, the idea focused on participation over explanation. People from all across the country were invited to nominate and support coaches who truly make a difference, turning recognition into a shared experience. The response exceeded all expectations. Submissions poured in from every region, engagement spread rapidly and the campaign gained strong organic momentum nationwide. The national finale elevated appreciation to an emotional peak, transforming recognition into real experiences and lasting impact. Eure Trainer gesucht became more than a campaign. It became a movement driven by reach, relevance and respect.

Scope of work

  • Strategy
  • Creation
  • Social Media
  • Media