Fun is where you are

A new claim and a refreshed brand identity marked the beginning of a new chapter. Built for Gen Z, the campaign introduced a distinct emotional world with a clear separation in tone, audience and attitude from the s.Oliver universe. Fun became the central attribute. Not as a promise, but as something lived through real moments, playful storytelling and formats made for social platforms. Rolled out across all relevant media channels, the campaign created a coherent brand experience wherever the audience engaged with the brand. Strong awareness, high engagement and efficient media performance followed naturally. A clear signal. A new feeling. Fun is where you are.