Wenn aus schnell, schneller wird
With the follow up campaign for Scooper, the idea was pushed further and sharpened in its execution. Gorillas joined as a cooperation partner, turning the campaign into a shared brand moment rooted in everyday life. Building on the success of the first campaign, humor remained the central creative driver. Sharper, bolder and even more confident. Dagmar Wöhrl returned as the familiar and unexpected face of the campaign. Her presence created contrast and instant recognizability, transforming ordinary delivery situations into memorable brand moments. The collaboration with Gorillas brought the idea directly to where attention is highest. Fast, urban and close to the point of consumption, where humor cuts through and relevance is immediate. Short formats, strong visuals and precise punchlines ensured high memorability and shareability. Not by explaining the product, but by making people pause, smile and remember. Scooper did not repeat its first campaign. It evolved it. With Gorillas as a partner, humor became mobile, contextual and impossible to ignore.
Scope of work
- Strategy
- Creation
- Social Media
- Media