Klein. Größer. Grossartig.

For the road to the Olympic Winter Games Milan Cortina 2026, the Sparkassen Finanzgruppe chose a different perspective. Not the medal. The making of it. As long standing partner of Team Germany, the brand set out to make its support tangible. Not as a claim, but as a journey. From the first steps to the biggest stage. The campaign followed three real development paths through time. Minerva Hase, Nikita Volodin and Christoph Glötzner stood for thousands of young talents who start early and keep going long before anyone is watching. The core idea was simple. Great moments do not happen on the podium. They start years earlier. Cinematic films carried the emotional arc, while social media brought proximity and continuity. Short clips, personal glimpses and authentic moments made progress relatable and relevant, especially for younger audiences. Klein. Größer. Großartig. became more than a line. It captured what support in sport truly means. Patience. Consistency. Belief. The result was a story that did not talk about attitude. It proved it. From the first spark to Milan Cortina 2026.